Optimizing your Social Media
This week on Advancing ALL Women, we discuss leveraging social media as a leader, polishing your LinkedIn profile, and getting the most out of your online presence.
Owner & Director, Black Dot Corporation (Pty) Ltd.
After thirty five years being self employed in the marketing field, all our efforts are now focused in the digital space. The main drive is on the LinkedIn platform. The Pandemic created a completely different work environment with work from home becoming the excepted way of life.
The restrictions on travel and the normal way of doing business posed a problem for many top executives. Expanding and servicing existing international and domestic markets needed an alternative way of connecting and reaching out to new clients, recruiting pools and remaining relevant in the market place.
LinkedIn provides a powerful transparent business to business and business to client platform provided it is structured and managed correctly. In true entrepreneurial style it is here that we found an opportunity to start a business.
We manage all aspects of LinkedIn profiles breaking it down into four aspects. Profile optimisation, content creation, lead generation and highly targeted network expansion. This can be adapted to any executives needs, be it personal branding, thought leadership in their respective fields or lead generation. We are yet to come across an industry that we cannot help.
Program Engagement Consultant, Acosta
Nicole Wright is a learning development consultant and DEI Leader at Acosta, NextUp Ambassador & Regional Officer for the Virtual Region, and owner of SavvynSocial. She has led retail merchandising and sales teams, has experience in customer service, business-to-business sales, and facilitated training. Through SavvynSocial, Nicole has managed social media accounts for numerous small businesses’, and moderated virtual webinars, in-person conferences, and networking events. She thrives in fast-paced, collaborative, and digital environments, but also enjoys the low-key moments with friends and family. Nicole physically resides in Arlington, Texas with her husband and Yorkie, while virtually residing on Instagram, Twitter, Facebook, LinkedIn, Snapchat, and TikTok @savvymrswright.